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Mining Deeper Meaning
in Consumer Decision Maps (with Beena Kavalam) Qualitative Market Research 13(4)
(2010): 372-388.
Experiential Positioning:
Strategic Differentiation of Customer-Brand Relationships
(with Dan Padgett) Innovative
Marketing 5(3) (2009): 81-90.
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Differentiation via Technology:
Strategic Positioning of Services Following the Introduction of
Disruptive Technology (with Dan Padgett) Journal of Retailing
83(4) (2007): 375-391 [lead article].
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The Invisible Narrator:
Attributes and Consumer Attitudes (with Barbara B. Stern) Advances in Consumer Research XXXI Edited by Barbara Kahn
and Mary Frances Luce, Valdosta GA: Association for Consumer Research
(2004): 178-185.
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Invoking the Rhetorical Power of
Character to Create Identifications (with Carmen Medina) Persuasive Imagery: A Consumer Response Perspective
Edited by Linda M. Scott and Rejeev Batra, Mahwah, NJ: Lawrence Erlbaum Associates
(2003): 223-245.
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Same Ad, Different Story:
Consumer Readings of Storied Ads (with Dan Padgett) Proceedings of the 4th International Seminar on
Marketing Communications and Consumer Behavior Edited by
Christian Derbaix, Lynn Kahle,
Dwight Merunka, and Alain Stazzieri,
Aix-en-Provence, France: Universite d'Aix - Marseille (2001): 413-427.
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Understanding the Meanings of Money and Consumers'
Money Strategies Doctoral dissertation, Penn State
University, Dissertation Abstracts International, 58(07) (1997): 2746.
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Conference
Presentations and Abstracts
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Barbara Stern: Muse, Colleague, Collaborator,
Confidante, and Friend - Essay contributed to "Barbara
Stern's Legacy to Consumer Research” (Roundtable organized by: C.A.
Russell and S.J. Gould) Association
for Consumer Research Conference (October 2010) Jacksonville.
Experiential Positioning: Strategic
Differentiation of Customer-Brand Relationships (with Dan Padgett) Society for Marketing Advances Conference (November 2009) New
Orleans.
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Money Meets Motivation: Segmentation via
Reservation Prices and Perceived Value Tradeoffs (with Chuck Gengler) Behavioral Pricing Conference
(September 2008) Philadelphia.
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Relationship Segmentation:
Analyzing Donor Behavior for a Public Good (with Charles
Gengler) European Conference of the
Association for Consumer Research (July 2007) Milan.
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Differentiation via Technology:
Strategic Positioning of Services Following an Influx of Technological
Innovation
(with Dan Padgett) INFORMS
Marketing Science Conference (June 2004) Rotterdam.
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The Invisible Narrator:
Attributes and Consumer Attitudes (with Barbara B. Stern) Association for Consumer Research
Conference
(October 2003) Toronto.
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Caveat Investor: System-Level Analysis
of Comparative Advertising (with Dan Padgett) Marketing and Public Policy Conference
(May 2003) Washington DC.
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Content Analysis Research Themes
1977-2000: Evolution and Change (with
Barbara B. Stern) Association for Consumer Research
Conference
(October 2002) Atlanta.
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How Does it Feel? Reading the
Emotions Displayed by Characters in Ads (with Carmen Medina) Advertising and Consumer Psychology Conference (May
2000) Ann Arbor.
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Special Session: Experiential
Perspectives on the Economics of Everyday Life (with Doug
Allen) Association for Consumer
Research Conference (October 1999) Columbus.
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The Invisible Persona: 'Who
Speaks Advertising'? (with Barbara Stern) Association for Consumer Research Conference (October 1997)
Denver.
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The Reading Profile: An
Interpretive Framework for Analyzing the Meaning of Ads (with
Douglas Holt) Association for
Consumer Research Conference (October 1996) Tucson.
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Weighting the Value of Qualitative
Positioning Data (with Charles Gengler and Dan Howard) American Marketing Association Summer Educators' Conference (August
1998) Boston.
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A Qualitative Analysis of Infant Feeding Decisions (with Charles Gengler and Janet Oglethorpe)
Marketing & Public Policy
Conference (May 1995) Atlanta.
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Exploring Cultural Differences Using
Laddering: An Analysis of French and English Canadians' Ski Destination
Choices
(with Charles Gengler) Symposium on
Cross-Cultural Consumer and Business Studies (December 1993)
Honolulu.
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Exploring the Relationship
Between Means-End Knowledge and Involvement (with Jerry Olson,
Richard Celsi and Beth Walker) Association for Consumer Research
Conference
(October 1993) Nashville.
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Invited
Presentations
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A
Consumer View of Canada-United States Cross-Border Shopping
Senate
Committee on National Finance, Meeting No. 12 (October 2011), Ottawa.
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Greenwashing: Are Five-cent Plastic Bags Making a Difference?
Cafe Scientifique - Canada Science and Technology Museum
(January 2011) Ottawa.
Content Analysis in Consumer Research
Rutgers
Business School, Newark, NJ (2000).
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Understanding the Meanings of Money and
Consumers' Money Strategies
School
of Business, Rutgers Camden NJ (1997).
The Pamplin College of Business, Virginia Tech (1995).
Rutgers
Business School, New Brunswick, NJ (1995).
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Toward Understanding the Meanings of
Money
25th
Albert Haring Symposium (March 1995) Indiana University.
IAREP
Summer School in Economic Psychology (Summer 1993) Linz.
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